“What Women Want”…Something to Think About With Your Marketing

According to a Meredith/NBC Universal survey, “What do Women Want”, we find women are more worried about bathing suit season than heart disease – the #1 killer of women in America.
The survey also finds that when asked, here are the top professions women would like to hire:
Professionals Women Would Want to Hire*
1. Personal Trainer (47%)
2. Personal Chef [...]

Broadcast Television Revenue Down 4% in 2nd Quarter

The Television Bureau of Advertising reports that Television revenue is down 4%.
New York, August 14, 2008 — Total broadcast television ad revenues were down 4.0% in the second quarter of 2008 compared to the same period last year, according to an analysis by the Television Bureau of Advertising (TVB) of estimates supplied by TNS Media [...]

Check Washing & Promotional Pens An Opportunity To Show Your Clients How Much You Care – Free Offer Included

Each day we hear more and more horror stories about identity theft. One of the most common of these is check fraud or check washing.
Check washing is a form of check fraud where the criminal or criminals steal checks from the mail or via other means and erase the ink on the check, sometimes [...]

Toshiba, CT Scanning Technology and Trade Show Success

I just finished reading a B2B Magazine article entitled “The Secret of Toshiba’s Success” and it got my thoughts turning about tradeshows.
During the course of the next couple of weeks we are going to look at the various aspects of a tradeshow, from pre-show, show and post show. We’ll address some of the most [...]

Killer Cadillac Auto Dealer Promotion

I was recently talking with a fellow colleague about a promotion he did with an auto dealership…a Cadillac dealership.
The owner of the dealership was a member of an exclusive country club.  He would constantly see new Cadillacs in the parking lot, yet few of them were purchased from his dealership.  The dealer worked with his [...]

Michael Phelps, Nike and Your Business…

I am sitting in my office working on a couple things this morning watching CNBC’s Squawk Box when Joe Kernen and company were talking about all the free advertising Nike was receiving from Michael Phelps and his success at the 2008 Olympics.
Phelps, the most decorated Olymipian in history, has spent over 3 minutes on the [...]

Welcome – My first official post

Welcome to The Promotion Guy Blog!
This is my first entry into the world of blogging. My primary intention to provide relavent and educational information on promotions, marketing and advertising here. I will however from time to time blog about other things important to me. However, we all know the best planned intentions [...]