Networking Events – Make Yourself Memorable

It’s Friday morning…and as I’m cleaning out my email inbox…thinking about heading off to Michigan for the UW Badger football I stumbled across an article by Rosalie Marcus, a consultant to those of us in the promotional products industry.  As I was reading i had a “BFO” – Blinding Flash of the Obvious, regarding networking [...]

Referrals – We All Like Them…We All Want More

Referrals…if I was to ask a room of business people if they would like more referrals, I would bet dollars to doughnuts everyones hands would go up.  The sad reality is the referrals are there…it’s just a matter that people in your network don’t know you are looking for them.  Most business professionals treat referrals [...]

Tradeshows – 10 Things to Consider About Your Give-Away

Wow! Now that you have set your plan in place to drive traffic to your booth what do you do.  The most succesful tradeshows have some sort of give-away…sure I know many of you are thinking about all the boring items you’ve received…pens, magnets, candy and the list goes on.  Work with your promotional marketing [...]

Tradeshows – 10 Pre-Show Traffic Building Ideas

With the start of the fall tradeshow season now here and planning for the spring season now beginning, I thought I’d share 10 simple and cost effective pre-show traffic building ideas…

Print Stickers with your booth number, name and date of the tradeshow and the city it’s being held at.  Attach these stickers to all invoices, [...]