Wow! Now that you have set your plan in place to drive traffic to your booth what do you do. The most succesful tradeshows have some sort of give-away…sure I know many of you are thinking about all the boring items you’ve received…pens, magnets, candy and the list goes on. Work with your promotional marketing professional to come up with something creative – something people will remember.
Here are 10 tips to consider when thinking about your tradeshow give-away:
- Define your audience.
- Set your goal.
- Find the correct item.
- Add and develop your message.
- Set a budget.
- Determine qualifiers.
- Use the pre-qualifying secret. Don’t know what this is – contact the promotion guy.
- Create a sales incentive.
- Inform your audience. See preshow blog post.
- Have a tracking mechanism.
Tradeshows can be a blast and can yield awesome results for you and your company…do not let your give-away ruin the experience of your prospects and clients.
Filed under: Tradeshows | Tagged: audience, creative, give away, incentive, marketing, remember, tracking, Tradeshows, traffic builder
