Increase Your Direct Mail Results…Increase Your Business Bottom Line

According the DMA, direct mail commends a $15 return on investment.  When thinking of traditional direct mail, post cards, flyers and other tradition mail pieces you may get a 1% – 4% return, simply through creative packaging and including a promotional product can double or triple your converstion to between 10% – 18%.  Simply putting [...]

Calendar Marketing – A quick testimonial & Case Study

I recently worked with a client who had never done a calendar promotion.  In fact I would go so far to say she was very skeptical about the use of calendars.  Here is how calendar marketing stacks up against other forms of marketing.
Anyways my client ordered these calendars.  After sending out just 30 calendars my [...]

OneUpWeb – Office Survival Kit Direct Mailer…Awesome

I have to give credit to OneUpWeb. Their recent Office Survival Kit promotional direct mail campaign won best of 2008.  This is a great use of effective promotional products use.  Read and view the details here.
The runner up campaign can be view here and honorable mention here…all 3 are great and can provide you with [...]

Killer Cadillac Auto Dealer Promotion

I was recently talking with a fellow colleague about a promotion he did with an auto dealership…a Cadillac dealership.
The owner of the dealership was a member of an exclusive country club.  He would constantly see new Cadillacs in the parking lot, yet few of them were purchased from his dealership.  The dealer worked with his [...]