Increase Your Direct Mail Results…Increase Your Business Bottom Line

According the DMA, direct mail commends a $15 return on investment.  When thinking of traditional direct mail, post cards, flyers and other tradition mail pieces you may get a 1% – 4% return, simply through creative packaging and including a promotional product can double or triple your converstion to between 10% – 18%.  Simply putting [...]

Pens are always appreciated…here are some new ideas for thier use.

Pens are one of the most used promotional products.  Considering how often people use pens on a daily basis, giving pens as a gift will always be appreciated.  Here is a recent article that appeared in Succesful Promotions highlighting 50 uses of 10 specific pens.  Register for a free subscription to this magazine by contacting [...]

Calendar Marketing – A quick testimonial & Case Study

I recently worked with a client who had never done a calendar promotion.  In fact I would go so far to say she was very skeptical about the use of calendars.  Here is how calendar marketing stacks up against other forms of marketing.
Anyways my client ordered these calendars.  After sending out just 30 calendars my [...]

OneUpWeb – Office Survival Kit Direct Mailer…Awesome

I have to give credit to OneUpWeb. Their recent Office Survival Kit promotional direct mail campaign won best of 2008.  This is a great use of effective promotional products use.  Read and view the details here.
The runner up campaign can be view here and honorable mention here…all 3 are great and can provide you with [...]

Preferred Customer Shopping Idea – Retail Traffic Builder

A great idea just popped in my head as I was reading today’s almost 125 emails…and wanted to share it with you right away.  As we all know, Black Friday, is just around the corner.  Now I don’t know about you, but I will not be out fighting the crowds.
Do you think your preferred and [...]

Huntington Learning Center Monona – Great Job Using Promotional Products

A huge kudos goes out the promotional products professional who is working with Huntington Learning Center here in Madison/Monona.
It seems like every retail location I walk into in the Monona area…or within about 1/2 mile from the Learning Center’s operations, always has Huntington Learning Center pens and a Huntington Learning Center mug holding the pens.  [...]

Your Business + Cash Strapped Schools = Successful Promotions

Many school districts in Wisconsin and around the US are financially strapped and looking for unique ways to raise money for athletic and academic programs.  While your business may not be able to contribute like Acuity Insurance or Aurora Healthcare did for the Sheboygan School District – there are many cost effective promotions that can [...]

Why Promotional Calendars Work – Is your business using them?

One of the best and most cost effective promotional marketing programs that any business can implement is a calendar promotion.  For under a penny a day – you can market and promote your business while reaching your target audience on a daily basis.
Promotional calendars help promote your brand or identity, generate new or repeat business [...]