“What Women Want”…Something to Think About With Your Marketing

According to a Meredith/NBC Universal survey, “What do Women Want”, we find women are more worried about bathing suit season than heart disease – the #1 killer of women in America.
The survey also finds that when asked, here are the top professions women would like to hire:
Professionals Women Would Want to Hire*
1. Personal Trainer (47%)
2. Personal Chef [...]

Broadcast Television Revenue Down 4% in 2nd Quarter

The Television Bureau of Advertising reports that Television revenue is down 4%.
New York, August 14, 2008 — Total broadcast television ad revenues were down 4.0% in the second quarter of 2008 compared to the same period last year, according to an analysis by the Television Bureau of Advertising (TVB) of estimates supplied by TNS Media [...]